On Saturday I had the unique experience of doing a private photo shoot with Rosa de la Cruz. This portrait session was for Noor Blazekovic’s IRREVERSIBLE magazine. The next issue of IRREVERSIBLE will have a series of articles profiling the movers and shakers of the Miami art scene and no article would be complete without the de la Cruz Collection. Rosa and Carlos de la Cruz own what is considered to be the finest private art collection in Miami and one of the Top 200 private art collections in the world. Their collection is primarily contemporary art.
Before any portrait session, I try to do as much research as I can about the subject so I can conduct the photo shoot intelligently. The more I read about the de la Cruz’s the more impressed I became. With many private art collections, they are…just that….private. But with the de la Cruz family, Rosa explained that she wanted the collection to be open to the public from the very beginning. And she has done just that. Her home is often open to the public and now the collection is also in a 30,000 sq. ft. warehouse in the Design District which is also open to the public–at no charge.
In photographing Rosa, she went on to explain how fervently she believes art should be a 100% public treasure and that even Museums should charge no admission to create greater accessibility to the entire community. As she gave Noor and I a private tour of the collection, it became apparent that Rosa is not just a “figure head” for the collection, she literally rolls up her sleeves and does much of the day-to-day work that keeps the collection open: she does everything from writing press releases, drafting grant proposals, giving tours, and she’s even a wiz on a Macintosh!
If you’ve seen some of my other portraiture work, you’ll probably notice something different about this series I did of Rosa: they are all done with natural light. When I arrived at the Collection, I was impressed to find an enormous, floor-to-ceiling wall of glass providing beautiful, even North lighting which I quickly decided to use instead of my flash or continuous lighting.
I highly recommend you visit the de la Cruz Collection located at 23 NE 41st Street, Miami and keep your eye out for the next issue of IRREVERSIBLE magazine. To stay updated on IRREVERSIBLE, become a Facebook fan by clicking here.
A big thank you goes to Rosa de la Cruz for being so generous with her time and to the Collection’s Director, Ibett Yanez, and her assistant, Katie Arsham, who helped coordinate the photo shoot.
Clients hire me to do portraits for: business headshots, publicity photos, acting and modeling portfolio work, author and band photos, senior portraits, dating and social media sites, etc.